Audio-Technica releases a video series of dialogues exploring the value of analogue, “The Stories: analogue ~ naturally” (hereafter “The Stories”). Ohira Shuzo, a model, DJ, and artist, hosts the series. The first episode features musician Osawa, delving into what analogue means to humans and what music can do for the world.
Future guests include film director Takashi Yamazaki, known for “Always: Sunset on Third Street” and “Godzilla 1.0”. In this digital age, we will explore what value analogue brings through conversations with a variety of people active in creative fields.
Please look forward to “The Stories.”
- Purpose of the content
“The Stories” is a series of videos exploring the analogue values pursued by Audio-Technica from various perspectives. In today’s world, where digital is dominant, what value and meaning does “analogue” have, and why does it still stimulate human senses? Through conversations with people from the creative industry, such as music and cinema, we explore the value that analogue brings. The videos are being published today.
Website URL https://youtu.be/PszcXQuDuOs
- Host: Shuzo Ohira
Born in 2001 in Kanagawa, Japan. Model/DJ/Artist
He has gained attention through TikTok, which he started in 2020, and has 7.6 million followers, and the total number of followers on SNS is currently about 10 million. 2022 he was selected for “Forbes JAPAN UNDER 30: Under 30 from Japan to Change the World”. As an artist, he DJs and produces music under the name “SHUZO” and released his first debut single “THE FEELING feat. Mika Nakajima” from his private label “AT1”. He also presents a new style to the music scene.
The host of “The Stories” is Ohira Shuzo, a partner of the “analogue ~ naturally” program.
Ohira, a model, DJ, and artist, is a representative figure of the digital native generation with 10 million followers on social media. Through conversations between Ohira and other artists from various disciplines and backgrounds, we will delve deeper into what analogue brings to the world by stimulating human senses.
We may not usually give much thought to the word ‘analogue’. However, I believe the desire to communicate and deliver something to someone is universal. Imagine how the feelings you want to express resonate with the person who engages with your work and how that will affect them. It’s a feeling that is often forgotten in today’s world, where efficiency and speed are emphasised, but it is essential. I look forward to discovering new things and gaining empathy through this analogue sensibility by talking to people who are passionately active in various fields of expression.
- The first guest is Shinichi Osawa
Artist, DJ, and producer who continues to disrupt and re-create genres and media.
Known for his bold remixes and productions for top artists around the world, he consistently breaks the norm and creates new soundscapes under various names, including SHINICHI OSAWA, MONDO GROSSO, RHYME SO, and the unit DONGROSSO with Dongrizu.www.shinichi–osawa.com https://www.instagram.com/shinichiosawa/
The first guest of “The Stories” is Shinichi Osawa, a musician, composer, DJ and producer since his debut in 1993. Osawa has produced, remixed, and collaborated with a wide range of artists from Japan and around the world, creating innovative sounds across various genres. Osawa also owns a music bar specialising in analogue records. Through a conversation with Osawa, who is not bound by existing frameworks and continually challenges himself to be innovative, we will explore what the concept of ‘analogue’ means to humans and what music can do for the world.
The film will be divided into two parts. The first is to be released on Thursday, May 29th, and the second on Friday, June 13th.
- A program that creates a new analogue experience of music, ” analogue ~ naturally
In response to the growing global value of analogue experiences, Audio-Technica launched “analogue ~ naturally” on March 6, 2025, a program to create new analogue experiences in music. For the first part of the program, we exhibited at Milan Design Week, held from April 7 to 13, for the first time and delivered the value of analogue that we cherish through a real, tangible experience. For the second part, we announced “Hotaru”, a turntable that combines music and interior design. In the third part, ” The Stories “, we will deliver a video series exploring the theme of analogue in the digital age.